Customer Relationship Management (CRM)
Carat Computer Systems can offer independant advice on the best CRM system to suit your specific business.
While Customer Relationship Management (CRM) is synonymous with technology, technology is just the enabler and only has value when effectively mixed with your people and the processes that sit behind running your company successfully.
WHAT IS CRM TECHNOLOGY?
CRM technology allows companies to automate customer-facing activities such as sales, marketing and service within a single database, and produces outputs, such as enhanced customer knowledge and service, more effective marketing, increased sales and more immediate and comprehensive management reporting.It can cover a huge range of very different applications, such as contact management, sales-force automation, marketing campaign management, e-marketing and customer service management, to name but a few.
USED CORRECTLY CRM WILL PROVIDE A HIGH-RETURN
It you get it right, CRM or Business Intelligence technology will provide a high-return route to sustained competitive advantage through customer satisfaction and profiling - an attractive proposition in a world where product and service differentiation is becoming harder and more transient.
WHY DO YOU WANT A CRM SYSTEM – WHAT ARE THE BENEFITS?
- Maximise selling effectiveness with advanced applications and resources
- Make informed, profitable business decisions based on accurate visibility of the sales pipeline and historical customer information
- Integrate Sales, Marketing, Customer Service, Support and Accounting for holistic customer management.
- Improve the customer information you hold - increase up-selling and cross-selling opportunities and enhance conversion rates.
- Deliver properly targeted campaigns to customers' via a preferred channel to improve your market share.
- Personalise your service - improve customer satisfaction and loyalty.
- Make it easier and more convenient for customers to get in touch, thus offering you the opportunity of increased long-term revenue generation potential.
- Automate and coordinate the many communication channels used by your customers.
- Integrate all your company customer data for more effective data management.
- Accommodate and support your growth and change as a business
TOP FIVE HALLMARKS OF A SUCCESSFUL CRM IMPLEMENTATION PROJECT
One - A clearly defined set of business objectives for the project
Two - Active and effective executive sponsorship
Three - Availability of resources, particularly project team availability
Four - A long term view
Five - A well structured user adoption strategy
Excellent customer service is about being aware of your customer needs and reacting to them effectively. An effective CRM strategy together with the supporting technology will help you to understand, anticipate and respond to your customers' needs in a consistent way, right across your organisation.
The scope of the CRM strategy is therefore company-wide and will require input from, everyone within your company to ensure the technology will integrate and provide the services the whole company requires – not just one department, or certain users.
DEFINE YOUR BUSINESS OBJECTIVES
Carat Computer Systems can help you define your key business objectives and deliverables and show you how to measure the success of your CRM implementation.
An analysis of your business requirements and their relative priorities will need to be undertaken.
This will enable you to marry up your needs with the capabilities of the technologies that are available.To discuss your requirements further, please call or email and one of our team will contact you.
Email: sales@carat.uk.com Call +44 (0) 1223 499150
